Sales Manager Benelux – PPE Industry

Location: Netherlands | Region: Benelux
Travel: Approximately 70%
Language Requirements: Dutch & English (French is an advantage)

About the Role

We are supporting a leading international PPE manufacturer on the search for a Sales Manager Benelux. This is a key commercial leadership role responsible for driving growth across the Dutch and Belgian markets, leading an established sales organisation, and supporting the successful integration of a newly acquired business into the wider group structure.

The Sales Manager Benelux will act as the regional commercial leader, building a high-performing, customer-focused sales organisation aligned with the company’s global strategy.

Key Responsibilities

Commercial Leadership & Growth

• Drive profitable business growth by developing the existing distributor network and opening new customer accounts across the Benelux region.
• Lead, motivate, and develop a commercial organisation consisting of sales and support teams.
• Build strong relationships with distributors, dealers, and strategic customers.
• Manage selected key accounts and support long-term customer partnerships.
• Develop and execute regional commercial plans by market segment and customer group.
• Monitor sales performance through reporting, analytics, and forecasting tools.
• Support pricing strategies and commercial decision-making in line with group guidelines.
• Ensure high levels of customer satisfaction by managing key customer topics and escalations.

Integration & Change Management

• Lead the commercial integration of a newly acquired business into the existing Benelux organisation.
• Support the alignment of brands, product portfolios, processes, and ways of working.
• Act as a key commercial stakeholder in transformation projects, including CRM, ERP, and process improvements.
• Support successful launches of new products and commercial initiatives.
• Provide market insights and customer feedback to product and marketing teams.

Team Leadership

• Coach and develop sales teams through field visits, training, and ongoing support.
• Create a collaborative, performance-driven culture across the Benelux organisation.
• Work closely with internal teams including supply chain, finance, HR, and operations.

Candidate Profile

We are looking for a commercially strong leader with experience in a distributor-driven B2B environment.

You will ideally have:

• 5–10 years of experience leading a commercial team or business unit.
• Experience within PPE, workwear, safety products, or a related industrial market.
• Strong experience managing distributors, dealers, and channel partners.
• Proven success in business development, strategic account management, and sales growth.
• Experience leading change, integration, or transformation projects.
• Strong analytical and strategic thinking skills.
• Excellent leadership, communication, and influencing abilities.
• Fluent Dutch and English (French is a plus).
• Willingness to travel extensively across the Benelux region.

Why Join?

This is an opportunity to take a leading role within an international PPE organisation, shaping the future growth of the Benelux business, developing a strong commercial team, and making a direct impact during an important phase of business transformation.