Global Process Owner – Marketing Excellence

About the Role

We are looking for a Global Process Owner – Marketing Excellence to define, govern and continuously improve global marketing processes from customer awareness through Marketing Qualified Lead (MQL).

This strategic position owns the end-to-end marketing engagement process and works closely with Sales Excellence to ensure scalable, customer-centric commercial processes across international markets.

Your Responsibilities

Marketing Process Ownership

• Own the global marketing engagement process.
• Design and continuously optimize end-to-end marketing workflows.
• Develop and maintain the global process roadmap.
• Ensure standardized documentation, governance and compliance.
• Drive process adoption across headquarters and international affiliates.

Customer Lifecycle Management

• Define and optimize the customer lifecycle framework.
• Develop engagement strategies for different customer segments.
• Ensure a consistent customer experience across channels.
• Promote customer-centric marketing processes globally.

Lead Management

• Own the marketing funnel and lead management process.
• Define lead qualification standards.
• Ensure smooth handover from Marketing to Sales.
• Identify opportunities to improve funnel performance.

CRM & Marketing Automation

• Act as business owner for marketing-related CRM processes.
• Define business requirements for CRM and Marketing Automation tools.
• Prioritize system improvements and process enhancements.
• Work closely with IT and Sales Operations.

Continuous Improvement

• Establish marketing process standards and best practices.
• Manage the process improvement roadmap.
• Monitor process adoption and effectiveness.
• Lead change management initiatives.

Analytics

• Define marketing process KPIs.
• Monitor engagement, funnel and conversion performance.
• Generate data-driven recommendations.
• Support marketing governance reporting.

Collaboration

• Partner with Sales Excellence to optimize the commercial process.
• Collaborate with Marketing, Digital Experience, Campaign Operations and Sales Operations teams.
• Support global capability-building initiatives.

Profile

• Bachelor’s or Master’s degree in Marketing, Business Administration or similar.
• 5+ years of experience in Marketing Excellence, CRM, Marketing Operations, Commercial Excellence or Process Management.
• Proven experience in process governance and continuous improvement.
• Strong understanding of customer lifecycle and marketing funnel management.
• Experience with CRM and Marketing Automation platforms.
• Strong stakeholder and change management skills.
• Analytical mindset with strong business acumen.
• Experience working in international matrix organizations.
• Fluent English.