GTM Marketing Advisor

For our international client near Düsseldorf we are looking for a Marketing Advisor GTM

The Role

Responsibilities:

Brand Strategy & GTM Execution (50%):

• Build the annual marketing plan in alignment with the regional strategic priorities and guidelines while integrating specific local market requirements
• Take the lead in executing the tactical initiatives defined in the marketing plan
• Spearhead the Strategic Growth Projects from a Marketing perspective
• Work in tight cooperation with regional marketing team for deployment of regional projects
• Measure and report
• Manage assigned Pub&Promo budget

Content Marketing & Public Relations (25%):

• Contribute actively to the brand content strategies
• Initiate and maintain on-going relationships with media

Dealer Marketing (25%):

• Provide visibility to the dealers on the marketing plans to reinforce engagement and commitment behind the brands
• Compliment “top 20” dealers in building local action plan in cooperation with the District Commercial Managers
• Respond to on-going dealer requests related to marketing and communication

Your Profile

• BA in Marketing, Business Administration or similar
• At least 3-5 years of relevant experience in Marketing in a similar position
• Experience of Digital Marketing Management is a plus
• Able to operate in a complex international business environment (lot of interactions with countries, dealers)
• Good business acumen leading to marketing with purpose
• Comfortable in a fast-paced environment, drive, high degree of ownership, self-initiative
• Fluent in English – other language skills a plus

If you are interested, please send your CV to meike@approachpeople.com