Job details

Category : Marketing   |   Location : Dresden

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SEO Specialist

Date : 2019-06-21 06:13:04

Your role is key for the growth of the German market! You will be tasked with managing our paid search (PPC), search engine optimisation and online marketing activities across our German websites alongside a variety of other marketing activities. The Marketing Executive for DACH will work within our Marketing Department reporting directly to the Customer Marketing Manager. You will be a bright, conscientious and articulate professional with a positive “can-do” attitude.

Main areas of focus:
German Website: You enjoy editing and optimising websites for natural and paid traffic. You enjoy creating pages with thrilling and engaging content for the German market. You will be competent in HTML and have knowledge of website build and structure. You are passionate about websites and online experience and will drive the German website to excel in the online market and is ahead of the curve in design, functionality and usability.

German Paid search: Passionate about digital marketing and paid search you will be responsible for AdWords, Bing and any other platform used for Paid search. Your attention to detail, structured and rational approach to tasks will allow you to maximise the potential in search to achieve the lowest possible cost per quality lead. With a good knowledge of Excel you will be able to quickly draw conclusions and spot trends in Paid search so as to use them to our advantage.

German Organic traffic optimiser: Strong attention to detail and perfect verbal and written communication in German will allow you to write content for the German market. Focusing on SEO and SEO optimisation. Your excellent copywriting skills in German will ensure great content and traffic to the right pages for the right keywords and search results. Knowledge of linking structures and different SEO strategies to generate external and internal linking will ensure the best possible results, google ranking and SEO quality conversions.

Assisting in insight and launch plans: Your attention to detail and structural approach will allow you to make great market and competitor analysis. Your Excel skills will aid you prepare ROI and Internal analysis for the German market. You will be very organised and able to follow a launch plan for the German market.

Reporting on the German performance: Your Excel skills and structured approach will allow you to make regular reports on all the different aspects of the German performance, not only for Marketing aspects but general business performance. Your analytical skills will also invaluable to allow you to draw conclusions and actions from the results.

Online Advertisement: Your knowledge of social media and online trends will allow you to launch online advertisement in different sectors, arranging ways to measure the success and relevance of different actions, as well as ROI for these initiatives.

Offline Marketing Strategy: you will be responsible for delivering and agreeing the offline strategy for the German market as well as analysing the results for these activities. Your structured approach, attention to detail and organisation skills will allow you to generate successful trade events, workshops and conferences for the German market.

Social media and other communication channels: Your good knowledge of social media platforms (Twitter, LinkedIn, Wordpress, Digg...) will allow you to raise awareness of the company and our products while engaging with potential customers and partners through Twitter, Linkedin and any other platform relevant to the sector and the market.

Customer communications: you will be in charge and responsible for all marketing communications sent to German customers. For this you will show a clear understanding of the needs of the market and culture in DACH, and maintain the image of the company and brand. As well as customer surveys and insight for the German markets.


Requirements:
● Proven experience in B2B marketing
● Experience and measurable success using Google Ads
● Enjoy working in a collaborative, cross-team capacity
● You will be an advocate for marketing and should lead by example as this is a senior role within our marketing team
● Strong attention to detail and confident verbal and written communication in English
● Perfect verbal and written communication in German
● Excellent attention to detail.
● Good Excel skills and practical experience of the Microsoft Office package.
● Ideally a knowledge of Google Analytics
● A consistent professional approach at all times
● Strives for personal improvement through listening and applying constructive feedback
● Can work autonomously within a supportive business environment

If you are interested please send your CV to Meike Luiz: meike@approachpeople.com

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Approach People Recruitment was first established in 2000 and has, since then, become a leader in International Recruitment in Western Europe. We work closely with many of the World’s leading Multinational Companies to find their future talents.

We aim to offer highly professional advice to our candidates, taking into consideration their expectations and career goals. We try to constantly obtain new employment opportunities that match well our candidates’ skills and offer interesting career opportunities.

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